Earth Laser V Black Trainer

Imagine a shoe so different it changes how you think about your footwear and your lifestyle. Earth Kalso Negative Heel Technology shifts your body weight back by positioning the heel slightly lower than the toes, correcting posture and enabling better breathing. This slight incline of 3.7 degrees re-distributes the body's weight back over the heels, helping to promote a range of added health benefits - from better leg and calf toning, to tighter thighs and stronger core muscles – and help to burn more calories with every step.

The Kalso Lite Collection is a specially designed range from Earth made to help you start the day a few ounces lighter! When you feel light on your feet you feel light all over - giving you just a bit more energy as you go about your day. By incorporating Negative Heel Technology, the Kalso Lite Collection helps you burn more calories in the lightest, airiest, most breathable shoes Earth offer.

Kalso Negative Heel Technology is the primary point of difference with Earth Footwear, and although the incline is slight, the benefits are significant - with the weight back over your heels, Earth moves you in to a more natural, empowered position. Walking and standing becomes more anatomically correct, and more efficient, so you can look good and also feel great on the inside.

Aiming to change the way you view the importance of the footwear you wear everyday, Earth have created styles of shoes that fit in to your current wardrobe and keep up with changing fashions - giving you the opportunity to change how you look after your health from the bottom up.

Standard Footwear               Earth Negative Heel Footwear

This positioning, known as Dorsiflexion is achieved by a 3.7 degree incline in the sole of the footwear. Invisible from the outside, this repositioning has unparalleled positive effects on health and well-being and can increase exercise value by 3 times.

All Earth Footwear is also complimented by a anatomic arch support and a moulded footbed enchanced by Gelron2000 memory gel, a high performance cushioning that moulds to the shape of your foot and lasts for the life of the shoe. This engineering makes Earth trainers the perfect walking or running companion, offering support for your foot that has positive effects on the whole body, increasing muscular strength, enhancing breathing, correcting posture and improving performance.

Earth Footwear's Negative Heel Technology is a technological point of difference that unlocks a wide range of whole-body benefits and can be used for a number of different reasons:

As part of a healthy lifestyle:

By ensuring your body is in the correct alignment and your feet are supported in their natural position, Earth Footwear will enhance your current lifestyle and give you the foundations for positive, healthy life. Available in styles suitable for all occasions, Earth footwear are perfect for everyday use, so you can burn more calories, protect your joints and improve your posture all while you are doing something else - in the office, shopping or just taking a walk. Much more than shoes, Earth are a way of life.

As part of training:

Thanks to the 3.7 degree incline in the sole of the shoe, Earth can give you 3 times more exercise value than standard trainers and helping you to burn more calories with every step. Earth can also be used as a tool to ensure your body is supported correctly when exercising, lessening the risk of injury and enhancing the strength of your core muscles.

Earth Footwear has recently been proven to burn fat 4 x quicker than wearing standard footwear. It has also been verified that by wearing Earth you can build endurance quicker, actively recruit more muscles and increase your lean body mass which can encourage a increased level of calorie expenditure. For more information on these studies, please click here 

As part of medical rehabilitation:

The most common cause of back pain and muscular problems in the body are down to bio-mechanical dysfunctions and incorrect use of the body due to poor posture. The Negative Heel sole in Earth shoes has been bio-mechanically engineered to promote the correct posture and gait for wearers, meaning they can contribute significantly to a number of common ailments including Arthritis, Plantar Faciatis, back pain and muscular atrophy.  Podiatrists, Osteopaths, Physiotherapists and Doctors all use Earth Footwear to treat patients

With 26 years experience Quincy Rabot is a leading force in the treatment of people with back and leg problems and those who've suffered sports injuries.

As a leading Osteomyologist, (someone who specialises in the study of bones and muscles) he treats celebrities and some of the world's top athletes.

Although the identities of his current clients are, naturally, confidential, his past patients include Olympic Gold Medallist Alan Wells, World Record breaker runner, Zola Budd, and the snooker player, Alex Higgins.

The eminent therapist, who's based in Surrey, is in no doubt about the benefits of using Earth shoes with Negative Heel Technology - so much so that he recommends most of his patients to use them.

He says: "The most common cause of back pain is bio-mechanical dysfunction of the body caused by incorrect use of the body and poor posture."

"The most pertinent indication of bad biomechanics is carrying the body's weight too far forward in the feet and towards the balls of the feet, which is called pronation. This makes the pelvis flex and tip forwards, the knees hyperextend and rotate inwards and the head to pushes forward."

"This posture can cause pain in the back, hip and knee joints, neck and
even in the head."

"In my experience the most effective way to correct this is to wear Earth with Negative Heel Technology for at least four to six hours a day."

Quincy Rabot first discovered Earth shoes 25 years ago when a Swedish therapist gave him a pair to alleviate his back pain.

He was amazed by the results.

"The Earth shoes really did cure my back pain and improve my posture. I was so impressed. I never had them off my feet. When I needed a new pair I thought they would be easy to find - but I was wrong."

"I spent the best part of 20 years looking everywhere for Earth shoes because they'd gone out of production."

Thankfully, there was light at the end of the tunnel. Much to Quincy's delight, Love Those Shoes resurrected the brand in the UK in 2003.

"I was looking through The Times one day when I came across a story about Love Those Shoes selling the Earth range and I couldn't quite believe it. It was well worth the wait."

Lazer feature a Fly-Lite sole, an active casual construction designed for all-day comfort.

Main features of the sole:

Kalso Negative Heel Technology
Gelron2000 impact absorbing memory Gel and anatomic arch support
Roomier forefoot area allowing toes to spread out and relax
Ultra lightweight air blown E-Max outsole for a light ride
Deep grooved, flexible sole for natural foot rotation and movement
Latex rubber sole for extra grip

Other details:

Colour: Black
Upper : Perforated neoprene stretch microfibre
Detail: Soft padded collar. Lazer is also Earth's ultimate travel shoe - an everyday ultra lightweight casual that packs completely flat and bounces right back into shape.
Adjustability: Elasticated around the ankle and the upper plus extra adjustability with sports laces
Support: Mid arch support

Ethics:

Dedicated to protecting the environment - Earth storage boxes, shoe inserts and torsion control shanks are made from recycled materials

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